What can we say to a woman so that she understands her unique role in this world? She is beautiful, intelligent, kind, and creative. How can we put it all in one word?
We worked out the brand idea and connected the original brand’s name with the positioning
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The logic of visual style developing
The new packaging design reflects the product's price segment, stands out from its competitors, and attracts the attention of customers
The logo has become playful and bright. The new color palette refers to the flagship component of the brand — the pink Monarda flower
In the new version, the name has become an acronym with a unique meaning
SHIA is a story about a woman who can do anything. She is a mother, a sister, a daughter, a creator, an architect of comfort and a source of warmth, a teacher, an inquisitive researcher, she is support and reliability. We know how important it is for her to preserve her beauty and youth, without sacrificing time in the endless cycle of affairs. SHIA combined the long-term expertise of scientists and technologists with the experience of a woman just like you: choosing only the best and most useful things for herself and her loved ones
SHIA is a story about a woman who can do anything. She is a mother, a sister, a daughter, a creator, an architect of comfort and a source of warmth, a teacher, an inquisitive researcher, she is support and reliability. We know how important it is for her to preserve her beauty and youth, without sacrificing time in the endless cycle of affairs. SHIA combined the long-term expertise of scientists and technologists with the experience of a woman just like you: choosing only the best and most useful things for herself and her loved ones
We conducted a marketing audit and competitor analysis, developed a strategy, and created a modern and attractive identity
We conducted a marketing audit and competitor analysis, developed a strategy, and created a modern and attractive identity
(Updating the strategy and corporate identity of a cosmetics brand)